About W.A.N.D.
Eco-Responsible Design for Tomorrow
A Belgian start-up committed to sustainable design
WAND is a Brussels-based start-up that promotes and designs eco-responsible objects with high added value. We create, produce and sell sustainable products that combine design, functionality and positive impact , by focusing on recycled or upcycled materials.
Our approach rethinks the codes of traditional design to offer more aesthetic, conscious and responsible alternatives .
Collapsible content
Design Thinking
Our mission is simple: to transform abandoned resources (waste, dormant stocks, industrial offcuts, etc.) into functional and sustainable objects .
Every material has hidden creative potential . Through an approach based on slow design and the circular economy , we seek to minimize environmental impact while maximizing use value and sustainability.
Responsible materials, committed production
We favor:
Short and circular circuits , favoring local partners and inclusive workshops. Made in Europe, or even Made in Belgium as much as possible.
Eco-responsible materials , such as recycled, upcycled deposits, and labeled materials.
The promotion of artisanal and human know-how , to give meaning to each project and strengthen the link between employees and the object created.
A collaborative and human approach
We collaborate with social and inclusive workshops , mainly in Belgium but also in France as part of our eco-design projects. We also engage in artistic and functional collaborations with artisans, designers and actors of the circular economy, promoting a more humane and equitable approach to production while promoting their know-how.
We believe in collaborative design , at the intersection of innovation, meaning and inclusion.
More than a product: an experience
Our objects are not just accessories. They tell a story , carry a message , and invite us to consume differently.
WAND wants to offer a conscious experience , by offering designer and responsible products , both useful and carrying values.
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“We want to reveal the hidden potential of each material, and invite you to participate in a more sustainable lifestyle, without compromising on aesthetics or creativity.”
— Emilie & Grégory, founders of WAND
NEWS: WAND prix du jury de GREENLAB, merci...
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WAND un parcours entrepreneurial atypique
Bruxelles applaudit une nouvelle génération d’entrepreneuses et d’entrepreneurs engagés dans la transformation industrielle circulaire, à l’occasion de la cérémonie de clôture du Greenlab. En se recentrant sur la production industrielle...
WAND un parcours entrepreneurial atypique
Bruxelles applaudit une nouvelle génération d’entrepreneuses et d’entrepreneurs engagés dans la transformation industrielle circulaire, à l’occasion de la cérémonie de clôture du Greenlab. En se recentrant sur la production industrielle...
Explore the behind-the-scenes of our ethical approach
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WAND & DG CLIMA: A creative collaboration in th...
DG CLIMA: Pillar of European climate action The Directorate-General for Climate Action (DG CLIMA) is a department of the European Commission dedicated to combating climate change. Its missions include: The...
WAND & DG CLIMA: A creative collaboration in th...
DG CLIMA: Pillar of European climate action The Directorate-General for Climate Action (DG CLIMA) is a department of the European Commission dedicated to combating climate change. Its missions include: The...
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WAND at the heart of sustainable innovation: a ...
In September 2024, WAND participated in the RENEWAL exhibition, a must-attend event for those involved in sustainable design and ecological innovation. The event highlighted projects focused on eco-responsible furniture, local...
WAND at the heart of sustainable innovation: a ...
In September 2024, WAND participated in the RENEWAL exhibition, a must-attend event for those involved in sustainable design and ecological innovation. The event highlighted projects focused on eco-responsible furniture, local...