Logo de WAND.GALLERY, plateforme B2B dédiée aux objets écoresponsables, personnalisables et design, issus du recyclage, de l’upcycling et de la production durable. Logo of WAND.GALLERY, a B2B platform for eco-friendly, customizable, and design-focused objects made from recycled, upcycled, and sustainably produced materials. Logo van WAND.GALLERY, een B2B-platform voor milieuvriendelijke, personaliseerbare en designgerichte objecten uit gerecycleerde, geüpcyclede en duurzaam geproduceerde materialen.

A Belgian start-up committed to sustainable design

WAND is a Brussels-based start-up that promotes and designs eco-responsible objects with high added value. We create, produce and sell sustainable products that combine design, functionality and positive impact , by focusing on recycled or upcycled materials.

Our approach rethinks the codes of traditional design to offer more aesthetic, conscious and responsible alternatives .

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Design Thinking


Our mission is simple: to transform abandoned resources (waste, dormant stocks, industrial offcuts, etc.) into functional and sustainable objects .

Every material has hidden creative potential . Through an approach based on slow design and the circular economy , we seek to minimize environmental impact while maximizing use value and sustainability.

Responsible materials, committed production


We favor:

Short and circular circuits , favoring local partners and inclusive workshops. Made in Europe, or even Made in Belgium as much as possible.

Eco-responsible materials , such as recycled, upcycled deposits, and labeled materials.

The promotion of artisanal and human know-how , to give meaning to each project and strengthen the link between employees and the object created.

A collaborative and human approach


We collaborate with social and inclusive workshops , mainly in Belgium but also in France as part of our eco-design projects. We also engage in artistic and functional collaborations with artisans, designers and actors of the circular economy, promoting a more humane and equitable approach to production while promoting their know-how.

We believe in collaborative design , at the intersection of innovation, meaning and inclusion.

More than a product: an experience


Our objects are not just accessories. They tell a story , carry a message , and invite us to consume differently.

WAND wants to offer a conscious experience , by offering designer and responsible products , both useful and carrying values.

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“We want to reveal the hidden potential of each material, and invite you to participate in a more sustainable lifestyle, without compromising on aesthetics or creativity.”

Emilie & Grégory, founders of WAND