
About W.A.N.D.
Eco-Responsible Design for Tomorrow

A Belgian start-up committed to sustainable design
WAND is a Brussels-based start-up that promotes and designs eco-responsible objects with high added value. We create, produce and sell sustainable products that combine design, functionality and positive impact , by focusing on recycled or upcycled materials.
Our approach rethinks the codes of traditional design to offer more aesthetic, conscious and responsible alternatives .
Collapsible content
Design Thinking
Our mission is simple: to transform abandoned resources (waste, dormant stocks, industrial offcuts, etc.) into functional and sustainable objects .
Every material has hidden creative potential . Through an approach based on slow design and the circular economy , we seek to minimize environmental impact while maximizing use value and sustainability.
Responsible materials, committed production
We favor:
Short and circular circuits , favoring local partners and inclusive workshops. Made in Europe, or even Made in Belgium as much as possible.
Eco-responsible materials , such as recycled, upcycled deposits, and labeled materials.
The promotion of artisanal and human know-how , to give meaning to each project and strengthen the link between employees and the object created.
A collaborative and human approach
We collaborate with social and inclusive workshops , mainly in Belgium but also in France as part of our eco-design projects. We also engage in artistic and functional collaborations with artisans, designers and actors of the circular economy, promoting a more humane and equitable approach to production while promoting their know-how.
We believe in collaborative design , at the intersection of innovation, meaning and inclusion.
More than a product: an experience
Our objects are not just accessories. They tell a story , carry a message , and invite us to consume differently.
WAND wants to offer a conscious experience , by offering designer and responsible products , both useful and carrying values.
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“We want to reveal the hidden potential of each material, and invite you to participate in a more sustainable lifestyle, without compromising on aesthetics or creativity.”
— Emilie & Grégory, founders of WAND
Explore the behind-the-scenes of our ethical approach
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WAND & DG CLIMA: A creative collaboration in th...
DG CLIMA: Pillar of European climate action The Directorate-General for Climate Action (DG CLIMA) is a department of the European Commission dedicated to combating climate change. Its missions include: The...
WAND & DG CLIMA: A creative collaboration in th...
DG CLIMA: Pillar of European climate action The Directorate-General for Climate Action (DG CLIMA) is a department of the European Commission dedicated to combating climate change. Its missions include: The...
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WAND at the heart of sustainable innovation: a ...
In September 2024, WAND participated in the RENEWAL exhibition, a must-attend event for those involved in sustainable design and ecological innovation. The event highlighted projects focused on eco-responsible furniture, local...
WAND at the heart of sustainable innovation: a ...
In September 2024, WAND participated in the RENEWAL exhibition, a must-attend event for those involved in sustainable design and ecological innovation. The event highlighted projects focused on eco-responsible furniture, local...